Sun Always Shines After The Storm

John Inbaraj had been using liquid funds for parking in short-term surplus to manage his business. However, when it came to investments for personal goals, he chose the traditional path — bank deposits. About a decade ago he met G Rajendiran from Akil Financial Services, who drew John’s attention to the fog that formed around his financial planning. In the course of their discussions, it emerged that there was a void in John’s financial strategy, which required to be filled suitably. John’s plans lacked a clear roadmap for financial goals. While he had a habit of saving, wealth creation was nowhere in sight due to low returns from his traditional investments. Rajendiran also saw a conservative risk appetite from his business funds’ treasury management, wherein the funds were only finding their way into liquid funds. After initial discussions, Rajendiran...