21 May 2019

The Art Of Acquiring Abode Digitally

Anagh Pal
While the commercial internet has been in place for nearly two decades now, the smartphone has been doing the rounds for roughly 10 years. This combination has led to the emergence of smartphone -internet generation where most of our purchases are now done through the internet on phones, including buying properties. Today, buyers resorting to property portals to purchase a property of their choice has become commonplace activity. Sale and purchase of properties via digital platforms have increased substantially in the past few years. According to Magicbricks.com, one of the oldest and most popular property portals in the country, there has been an increase of over 40 per cent CAGR in the last five years. Such portals have now acquired scale and are increasingly becoming the demand catalyst through innovative products and services— both for buyers and sellers. More than 70 per cent...
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