Noida’s housing market promises strong returns for investors due to its robust connectivity, affordability, and great infrastructure. Echoing upbeat demand in the fourth quarter (Q4) of 2022, Noida’s mid-segment houses ruled online searches in Q1 2023. About 47 per cent of the total online search was for properties worth Rs 30 lakh-100 lakh, with the upper mid-segment (Rs 60 lakh-100 lakh) taking the lead, holding over one-third of the demand share. Properties below Rs 30 lakh also saw a surge, comprising nearly 35 per cent of the demand, mainly by first-time homebuyers. However, only the Greater Noida region saw new launches. 2BHK units remain the most sought-after with 46 per cent of the total demand. Demand for 3BHK and bigger formats grew from the previous quarter with a 32 per cent share. Apartments saw over 50 per cent of search trends, an increase from Q4 2022.