Outlook Money
Short-form video platforms like TikTok, Instagram Reels, and YouTube Shorts have gained immense popularity in India, leading to a surge in content creation and viewership.
Indian creators are producing a wide range of content, including comedy, dance, cooking tutorials, and educational videos, catering to various audience interests and demographics.
Creators are leveraging these platforms for income through brand partnerships, sponsored content, and affiliate marketing, with some earning substantial amounts based on their follower count and engagement levels.
There are multiple ways by which one can monetise the SFV platforms, one of the major strategies is by advertising. By advertising, SFV platforms automatically become a place for product advertisement.
Other ways of monetising the SFV platforms include virtual tipping, where fans show appreciation for their loved creators directly by tipping them. It also includes Video Commerce, which means the promotion of the products directly within the content of the influencers.