GenAI Could Boost Real Estate Sales Velocity By Up To 50%

Generative Artificial Intelligence (GenAI) has reshaped and transformed the world in ways one couldn’t have imagined. GenAI has the potential to revamp any traditional systems in society, especially in the real estate sector. As per a joint report by EY-Parthenon and CREDAI, it is projected that developers are likely to witness a 30-50 per cent increase in sales and products launched can be projected to be 30 per cent faster.

The report titled “GenAI in Indian Real Estate” highlights how AI-driven intelligence can improve planning, construction, sales, and customer engagement across real estate activities in India. It suggests that the industry is moving from a scale-focused model to an intelligence-focused one. Here, data-driven insights and automation could become key competitive differentiators.

As per the report, it is estimated that those who adopt GenAI early on could achieve 20 per cent to 50 per cent gains solely through workforce productivity. Timelines such as for decision making, which take up months, could potentially take up weeks or even days. Developers can also expect to benefit from improved project feasibility assessment, predictive construction monitoring, and even improved customer interactions.

“GenAI is fast becoming central to value creation and competitiveness, making inaction a growing strategic risk. We see GenAI-led transformation unlocking 2–3X enterprise value within the short to medium horizon, by compressing land-to-launch cycles by 20–30 per cent, driving 30 per cent + sales acceleration, and delivering a 5–20 per cent step-change in efficiency across cost and timelines. This is not about incremental digitisation, rather, it is about rewiring the operating model, redefining customer experience, strengthening brand advocacy, and building brands that scale faster and sell smarter,” says Chaitanya Seth, Partner, Real Estate practice, EY-Parthenon India.

It is projected that the next phase of Indian real estate would increasingly depend on intelligence, speed, and better decision-making. He noted that GenAI applications across planning, design, construction, sales, and even customer interaction would change significantly.

“The next phase of growth in Indian real estate will be driven not only by scale, but increasingly by intelligence, speed and the ability to make better decisions across the project lifecycle. The findings of this report suggest that Generative AI has the potential to significantly improve sales velocity, accelerate project launches and enhance productivity across multiple functions, making it a significant opportunity for the sector. What is particularly encouraging is that the impact of GenAI extends beyond operational efficiency. Its application across planning, design, construction, sales and customer engagement can help developers become more responsive to market needs, improve execution quality and deliver a better experience for homebuyers,” says Shekhar G. Patel, President, CREDAI.

Beyond financial gains, the report points to operational improvements across the development lifecycle. GenAI can significantly reduce the evaluation time by half, while also reducing land closure periods and enabling developers to assess more deals using automated feasibility models. The findings show that India’s real estate market is expanding due to rapid urbanisation and rising consumer aspirations. GenAI can also emerge as a critical enabler of smarter and resilient growth models for developers and homebuyers alike.