Small Or Low-Cost Property Advertisements Are Not Exempt From RERA Disclosure Rules: MahaRERA

Advertising is a core step towards raising the audience's awareness of upcoming projects in the real estate market. However, one of the most commonly observed malpractices is withholding specifications of the project. Under the Real Estate (Regulation and Development) Act, 2026, the Maharashtra Real Estate Authority (MahaRERA) has released a clarification about the same from developers, protecting the interest of homebuyers.

The clarification from the RERA body reinforces that developers cannot override or bypass their disclosure obligations simply because of the advertisement size, cost of advertisement or formatting cost.

Under RERA, advertisements and prospectuses issued by promoters must carry key information, including the registration number of the project. The purpose of these requirements is to ensure that the potential homebuyers have sufficient information about the advertised project in relation to its registration status; this would enable them to verify relevant details before they proceed with their financial decision.

As per a Hindustan Times report, the disclosure requirements are applicable across all advertising formats and are not dependent on the scale of their promotional material. This means that any developer is not exempt from compliance norms just because an advertisement occupies limited space or involves low exposure.

For homebuyers, this clarification from the MahaRERA body is simple and empowering. This requirement to disclose all important information about the projects not only ensures that the developer is not withholding any vital information like size, cost, or registration status, but also ensures that homebuyers are not being misled into buying a project that can cost them years of savings, time, and effort. With a mandatory disclosure notice in place, the body is ensuring that the real estate market moves a step closer to transparency. The RERA framework has introduced this to ensure transparency in the real estate sector. This also protects the rights and interests of consumers. It requires eligible real estate projects to be registered before they are advertised.

What It Means For Prospective Buyers?

For people who are looking for places to invest in the Maharashtra market, the message is quite clear: advertisements are not thoroughly truthful or in line with the correct information. Being an informed buyer can help people in their decision-making process and choosing a property that comes with no mental stress in the future. By the issuance of this warning, homebuyers are also most likely to waste less time on projects that are not RERA registered or have hidden clauses.

Ultimately, MahaRERA strengthens the principle that transparency obligations are still linked and compliant with the nature of communication developers opt for. Developers must ensure that their promotional material is compliant with the RERA requirements under all circumstances.