Stay Active With Income, Passive With Investments: Ankur Warikoo Shares Investment Mantra

India Inc. is in the middle of the results season and listed companies are announcing their results for the December quarter of FY 2024-25. Internet content creator and entrepreneur Ankur Warikoo also decided to reveal his income sources and how much money he made in 2024.

Warikoo took to social media platform X and shared his sources of income insights on how he invests his money. The content creator also shared his investment strategy and a full breakdown of all his income sources.

Warikoo's Investment Mantra

Warikoo said that most people are passive with their income sources and earn only in terms of the salary they get but are active when it comes to investing their money. He advocated ‘flipping’ this approach and looking for more ways to earn while simplifying investments by passive investing.

“A lot of us are very passive with our income. We are living our jobs as dead people. Showing up, burning out, earning a salary - and somehow being ok with this life. But on the other hand, we are extremely active with our investments. Which stock to buy, when to buy, when to sell, explore trading, dabble with FnO, and join telegram stock tip groups! What if you flipped this? Get active with your income. Don't just settle for a salary. Explore ways to earn more. Don't ever stop hustling for it,” Warikoo said.

Warikoo’s Passive Investments

Warikoo mentioned in his post that he deploys the reserves of the company into various assets. He added that his investments are cumulatively worth Rs 20 crore ($2.35 million) and have grown by 48 per cent compared to Rs 13 crore last year. Here’s how Warikoo invests his money according to the post:

1. Mutual Funds: Rs 70 lakh

2. PMS: Rs 8.13 crore

3. Startup Debt: Rs 1.62 crore

4. Startup Equity: Rs 3.49 crore

5. Stocks India: Rs 95 lakh

6. Stocks US: Rs 93 lakh

7. Real Estate: Rs 3.75 crore

Warikoo’s Active Income

Warikoo revealed that he and his wife co-own a holding company Zaan WebVeda Private Ltd under which he operates two businesses called ‘Brand Warikoo’ and ‘WebVeda’. The holding firm also invests the profits from the businesses. He added that he has managed to earn Rs. 16.84 crore through the two businesses ($2 million).

The entrepreneur said that Brand Warikoo has a cumulative following of 14.8 million plus users across multiple social media platforms. He mentioned that there are multiple income streams within the business such as advertising, affiliate income, public speaking, book royalty and endorsements.

Warikoo said that the company can earn a revenue ranging from Rs. 1 to Rs 1.5 crore ($120K-180K) from advertising if they monetise the 800 million plus views they have gotten on  YouTube. He clarified that the company had not monetised its YouTube content at the moment.

He added that between January 2024 and December 2024, the company earned Rs. 48.22 lakh ($56K) in affiliate income. However, he said that the income has been donated to enable the education of children who cannot afford it. Warikoo said he earned Rs 2.38 crore ($280K) in speaking fees and Rs 1.65 crore ($200K) in book royalty in 2024. He added that the company’s brand collaborations and endorsements helped him earn Rs 2.76 crore ($325K) in 2024.

The company’s education business called ‘WebVeda’ has over 4,28,000 students and the average price point per student is Rs. 1,100. He added that in 2024 the company earned  Rs. 9.56 crore ($1.1M) via sales on WebVeda.

Warikoo also stated in his post that the numbers he has disclosed are ‘revenue’ and after the deduction of expenses, the amount left as profit is between 20-25 per cent of the total money earned.

“These numbers are revenue, not salary or money that I earn. There are a lot of expenses after this number - team salary, marketing, software. Our profit is between 20-25% of this number,” Warikoo stated.