Many investors enter the market after much of the rally has already played out, without checking valuations, business cycles or whether the investment suits their risk profile. What looks like an opportunity may actually be a late entry
During a bull run, mid-cap, small-cap or thematic investments may rise much faster than the rest of the portfolio. As a result, an allocation that was originally reasonable can become highly concentrated.
Many investors also ignore debt, gold and international diversification after a strong equity rally.
