Why Branded Residences Are Expanding In Indian Markets

The Indian housing market is witnessing the effects of changing buyer preferences at multiple levels. One such change in homebuyer preference is the emergence of branded residences. What once was a far-fetched dream for many is now gaining traction in India as the number of affluent homebuyers continues to rise. As per a report by CBRE’s India Residential Market Outlook 2026, it is highlighted that branded residences are taking a healthy proportion of the Indian real estate market. This is further attributed as a growth point in the Savills Branded Residences 2025-2026 report.

Globally, branded residences continue to expand rapidly, with an estimated 910 projects in 2025 from 764 projects in 2024. This projected an annual growth of 19 per cent. More importantly, over 220 additional projects are already in the pipeline across 90 countries. Here’s why this housing segment is growing, and in which markets in India

Growing Demand For This Segment

Branded residences are benefiting from the evolving buyer preferences. Affluent homebuyers are looking beyond large homes and are seeking properties which are handled professionally. This demand is reflected through the launch of 52,000 luxury homes in 2025, which is a 38 per cent yearly increase, as per CBRE. This growth, however, was concentrated mainly in Delhi-NCR and Hyderabad.

Quality Becomes Priority

The Indian residential market is witnessing a phase where homebuyers are zoned in on quality over other factors. Buyers are increasingly willing to spend on better-designed homes in premium locations, which is supported by rising incomes. As per the data cited, the volume of housing sales has declined by 8 per cent in 2025, while the value of sales increased by 15 per cent. Affluent buyers are likely to spend more for a unit that combines luxury housing with established global brands, as compared to a unit without such amenities.

"Branded residences are popular among homebuyers since they are the most future-ready urban development in offering hospitality - led living, global service benchmarks, curated amenities and stronger long-term value appreciation. They provide qualities beyond square footage with the brands offering a safety net of trust and standard," says Sudeep Bhatt, Director Strategy, Whiteland Corporation.

India’s Position Globally

As per Savills, Asia-Pacific has recorded a 55 per cent increase in branded residences with supply over the past five years, and India is among the key growth markets. This reflects a growing confidence and rising demand from high-net-worth individuals. In India, besides Delhi-NCR, Hyderabad, and Mumbai, cities like Goa, Jaipur and Ahmedabad are emerging as places where this segment is likely to flourish in the coming years.

As wealthy investors participating in the market, they demand for lifestyle-oriented homes. Strong buyer demand and increasing investment from brands are likely to support the segment. Rajat Khandelwal, Group CEO, Tribeca Developers, adds, "Established global brands will continue to provide resilience, as discerning buyers increasingly gravitate towards assets that offer distinction, credibility, and long-term value over commoditised luxury.”