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Irdai May Consider Ending High First-Year Commissions For Life Insurance Agents

For many years, commissions in the life insurance business have largely been front-loaded. Agents typically receive their highest payout in the first year when a policy is sold

Irdai Ending First-Year Commissions Photo: AI
Summary
  • Regulator exploring shift away from large first-year agent commissions

  • Proposal may spread payouts across policy tenure like trail commissions

  • Aim is to improve policy servicing, retention and persistency

  • Lower upfront commissions could reduce distribution costs over time

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India’s insurance regulator may be preparing to change the way life insurance agents are paid, with discussions underway on scrapping large first-year commissions and spreading agent payouts over a longer period. If the idea eventually takes shape, it could mark a notable shift in the way life insurance products are distributed in the country.

For many years, commissions in the life insurance business have largely been front-loaded. Agents typically receive their highest payout in the first year when a policy is sold. Renewal commissions are paid in later years, but these tend to be smaller compared with the initial payout. For years, this system has been one of the main reasons agents push hard to sell new policies.

Regulators, however, have often questioned whether such a system pushes agents to chase fresh sales instead of staying engaged with customers over the long term. The latest discussions appear to centre on whether a more evenly distributed commission structure could address this concern, according to a recent report by Cafe Mutual.

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Looking At A More Balanced Payout Model

The proposal being discussed would reduce the heavy concentration of commissions in the first year. Instead, agent earnings from a policy could be spread across several years during the policy’s tenure.

The thinking is broadly similar to the trail commission system used in mutual funds, where distributors continue to earn as long as investors remain invested.

If introduced in life insurance, agents may receive a smaller payout when the policy is sold and continue earning commissions in the years that follow.

The regulator’s objective appears to be to encourage a stronger focus on policy servicing and retention.

Policy persistency is a closely watched indicator in the insurance sector. It reflects how many policies stay in force over time instead of lapsing. Linking agent earnings to longer policy continuation could help improve these figures.

Earlier Discussions On Commission Changes

The subject of revising agent commissions has surfaced before. In 2022, the regulator had circulated draft proposals aimed at altering the existing structure for life insurance commissions.

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At that time, one suggestion was to lower the first-year commission on regular premium policies from 35 per cent of the net premium to around 20 per cent. To compensate for the reduction in upfront payouts, the draft also proposed increasing renewal commissions in the later years of the policy.

Under the draft plan, renewal commissions could rise to around 10 per cent, compared with earlier levels of roughly 7.5 per cent in the second and third years and about five per cent thereafter. The proposals also included the possibility of longevity incentives, where agents would receive additional rewards if policyholders continued their policies for extended periods, such as five, ten, or fifteen years.

The proposals were not implemented then, but the question of changing how agent commissions are structured has continued to come up in regulatory and industry discussions.

What It Could Mean For Agents And Policyholders

Any revision in commissions would affect the wider insurance agent network. Those who rely largely on first-year payouts may have to adjust to a different income pattern.

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At the same time, paying commissions over several years could give agents more predictable earnings, particularly those who continue to service their clients’ policies.

For policyholders, the effect may not be immediate. But if insurers cut back on large upfront commissions, it could help bring down distribution costs and influence pricing over time.

The discussions are still at an early stage, and no final decision has been announced yet. Even so, the possibility of moving away from a heavily front-loaded commission model suggests that the regulator is continuing to examine ways to encourage long-term policy ownership and improve the overall sustainability of the life insurance sector.

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