SBI Securities Launches ‘Women’s Mode’ To Boost Financial Inclusion, Empower Women Investors

SBI Securities has introduced a new feature on its mobile application, named ‘Women’s Mode’. This application is aimed at making investing more accessible to women investors. The feature has been developed after extensive research and feedback from over 6,000 women investors to ensure that ground-level needs and challenges faced by women investors are addressed in the financial decision-making process.

The launch of this application is part of the broader Infinity8 initiative by SBI Securities which focuses on encouraging sustained engagement among its women customers and also strengthening their participation in the financial markets.

What It Offers

The feature offers goal-oriented and tailored investment journeys that suit the different financial aspirations of women investors. By focusing on clarity and efficiency, the platform aims to reduce the complexity typically faced by women investors during their investment journey, and make it less intimidating.

Of late, women in India have been taking a proactive role in managing their finances, planning investments, and building financial stability. With their increased participation, financial institutions are also coming up with such platforms to make investment more accessible to women. Previously, AU Small Finance Bank, HDFC Bank, YES Bank, and Ujjivan Small Finance Bank had already introduced this feature, which is simple, reliable, and builds confidence.

Bhuvaneshwari A., managing director and CEO, SBI Securities, said that women are contributing to financial decision-making and wealth creation activities in greater numbers now.

She said as this participation grows, financial stakeholders have the responsibility to create solutions that are both approachable and aligned with women’s goals and future financial aspirations. This mode and the Infinity8 initiative have been launched with the intent to focus on meaningful and sustained efforts that empower women, in turn building financial confidence.

She said such initiatives play a major role in the financial inclusion of women by addressing the long-standing hurdles that otherwise limit their participation in investing. Through such tailored tools, women get to take control of their finances with confidence and courage. This not only strengthens the individual financial standing of women but also helps in contributing to a more balanced economic growth, she further said.