26 e-commerce platforms self-declare removal of consumer-misleading dark patterns.
Govt says dark patterns constitute unfair trade practices under consumer law.
Major platforms like Zepto, Zomato, Swiggy, Jiomart and BigBasket compliant.
Move strengthens transparency and builds safer digital shopping for consumers.
Top 26 E-Commerce Platforms Claim They Are Free Of Dark Patterns That Deceive Consumers
The government announced that 26 major e-commerce platforms have submitted self-declarations stating they no longer use any deceptive ‘dark pattern’ design tactics
Summary
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The government on Thursday said 26 leading e-commerce companies have self-declared that their platforms are free from 'dark patterns', which refer to deceptive designs to mislead consumers into unintended actions.
Dark patterns fall into the category of unfair trade practices. The government has been making efforts to curb these practices that mislead or manipulate consumers.
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