Union Minister of Finance Nirmala Sitharaman has urged parents to reconsider conventional birthday presents and instead opt for the NPS Vatsalya scheme. During the introduction of NPS Vatsalya on September 18, 2024, she remarked, “If our gifts are going to be Vatsalya, you’ll not just be giving a birthday gift for that day, but it will be a lifelong contribution to the child’s future.”