Gender Gap In Financial Preparedness
Despite a positive trend, the survey highlights a significant gender gap in financial preparedness primarily driven by a disparity in life insurance awareness levels. Urban Indian men take the lead in financial protection at 46 points, surpassing the overall average of 45 points in urban India. Men boast a Knowledge Index of 64, while women lag at 54 points. Women’s financial security remains at 64 per cent, down from the pre-pandemic levels of 65 per cent. Further, the survey highlights that urban women are firmly committed to safeguarding their families from life’s uncertainties. Commenting on the survey results, Max Life CEO and Managing Director Prashant Tripathy, in a press release, says, “As we celebrate International Women’s Day, it is important to reflect on the financial readiness of women. The survey underscores women’s remarkable strides in securing their financial well-being through life insurance investments. However, the survey also highlights the enduring gender disparity in financial awareness. This requires intensive actions to empower women.” The study was conducted in top 25 Indian urban metros, Tier 1 and Tier 2 cities, including Delhi, Kolkata, Chennai, Bangalore, Hyderabad, Mumbai, Ludhiana, Jaipur, Lucknow, Patna, Bhubaneshwar, Ahmedabad, Bhopal, Pune, Dehradun, Guwahati, Bokaro, Raipur and Tiruchirappalli.