In reaction to rising trade tensions and significant tariffs imposed by the US government on Chinese goods, Apple Inc. is planning to expand its iPhone imports from India as the in-house production of phones in the US will increase the cost of production hence increasing the price itself. This action aims to reduce the financial effect of the tariffs while maintaining competitive pricing in the US market. The United States government's recent implementation of big tariffs on Chinese imports has had a huge impact on firms such as Apple, which has traditionally relied on China for a considerable amount of their production. In comparison, imports from India are subject to a 26 per cent duty, which are now put on hold for 90 days. This difference, though, has pushed Apple to reassess its supply chain dynamics and look at other production locations.