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Tata Curvv And Hyundai Exter: Segment Differences And Who Should Buy Which?

The Tata Curvv is a premium, high-tech coupe-SUV for performance and long trips. The Hyundai Exter is a compact, budget-friendly micro-SUV ideal for city use. Choose Curvv for style, Exter for value.

The Indian SUV landscape now spans everything from compact micro-SUVs to premium coupe-styled crossovers. Two models that highlight just how diverse the SUV category has become are the Tata Curvv and the Hyundai Exter. While the Curvv positions itself as a premium coupe-SUV, the Exter enters the market as a micro-SUV offering excellent value and city-friendly usability.

If you’re confused about how these two SUVs differ and which one is right for you, here’s a complete segment-wise breakdown based on design, size, features, performance, and user needs.

Segment and Positioning

Tata Curvv — Coupe-SUV with Premium Appeal

The Tata Curvv is a mid-size coupe-SUV, designed to offer style, performance, and executive-level features. Its 4,308 mm length and 1,810 mm width give it a substantial road presence comparable to compact and mid-size SUVs. Its coupe-like sloping roof and large R18 alloy wheels further elevate its premium positioning.

Hyundai Exter — Urban-Friendly Micro-SUV

The Hyundai Exter is positioned as a micro-SUV, suitable for buyers seeking SUV styling in a compact, city-friendly footprint. With a length of 3,815 mm and a width of 1,710 mm, it fits perfectly within the sub-4m footprint but leans toward the micro segment for manoeuvrability.

Design Differences

Tata Curvv — Futuristic & High-End Design

The Curvv embraces bold coupe-SUV styling with:

  • Sequential LED DRLs & welcome animation

  • Bi-function LED headlamps

  • Connected LED tail lamps

  • Flush door handles with welcome lighting

  • R18 diamond-cut alloys

Hyundai Exter — Outdoorsy & Youthful Styling

The Exter’s design language is more upright, rugged, and youthful:

  • H-signature LED DRLs

  • Parametric front grille

  • Chunky cladding around wheel arches

  • R15 diamond-cut alloy wheels

  • Dual-tone roof options

Dimensions and Space

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$sbstrong>Hyundai Exter$esbstrong

Length

4308 mm

3815 mm

Width

1810 mm

1710 mm

Height

1630 mm

1631 mm

Wheelbase

2560 mm

2450 mm

Boot Space

500 L

391 L

Performance and Powertrains

Tata Curvv — Multiple Engines, More Power

The Curvv offers three engine options:

  • 2L Revotron Petrol – 88.2 kW & 170 Nm

  • 5L Kryojet Diesel – 86.7 kW & 260 Nm

  • 5L Hyperion GDi Petrol – 91.9 kW & 225 Nm

These deliver stronger performance suited for highway touring and spirited driving.

Hyundai Exter — Efficient & City-Friendly

The Exter comes with:

  • 2L Kappa Petrol – 61 kW & 113.8 Nm

  • 2L Bi-Fuel (Petrol + CNG) – 50.5 kW & 95.2 Nm

Both engines emphasise efficiency, AMT convenience, and light steering for city usage.

Safety and ADAS

Tata Curvv — 5-Star BNCAP + Level 2 ADAS

The Curvv includes:

  • ADAS Level 2 with 20+ features

  • 6 airbags

  • 360° Surround View Camera

  • Blind Spot Detection

  • Autonomous Emergency Braking

  • 5-Star Bharat NCAP rating

Hyundai Exter — Standard Safety Across All Variants

The Exter stands out for offering 6 airbags as standard across all trims, along with:

  • ESC, VSM, HAC

  • Rear camera

  • TPMS

  • ISOFIX

Who Should Buy Which?

Buy the Tata Curvv if you want:

✔ A premium, high-tech SUV with coupe styling
✔ Larger cabin space and 500L boot capacity
✔ Strong performance with petrol/diesel engine choices
✔ ADAS Level 2 & premium features (panoramic sunroof, ventilated seats)
✔ A stylish SUV suitable for families and long trips

Buy the Hyundai Exter if you want:

✔ A compact, affordable SUV for urban use
✔ Great fuel efficiency with petrol/CNG options
✔ Standard safety (6 airbags) across all trims
✔ Easy manoeuvrability and parking
✔ Youthful design and strong value for money

Final Thoughts

The Tata Curvv and Hyundai Exter sit in entirely different segments, but both excel in what they are built for. The Curvv is ideal for buyers seeking premium styling, advanced tech, and space, while the Exter is perfect for first-time buyers or city-focused users wanting impressive safety and practicality at an accessible price.

By understanding your driving needs, budget, and lifestyle, the choice between the two becomes crystal clear — a premium coupe-SUV (Curvv) vs a compact micro-SUV (Exter).

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Disclaimer: This story is not part of Outlook Money's editorial content and was not created by Outlook Money journalists.

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