Trust Takes Centre Stage In Financial Security

Trust is the bedrock of every sound financial plan. That was the clear takeaway from the latest Bharosa Talks, Axis Max Life Insurance’s signature initiative spotlighted in an Outlook Money webinar hosted by Ankita Verma. Instead of product pitches, the conversation centred on what truly matters: equipping Indians with the tools, insights, and confidence to take charge of their financial futures.

Rahul Talwar, Chief Marketing Officer at Axis Max Life, set the tone early: “Life insurance is best bought yesterday. The future of financial security lies in building conversations rooted in trust, data, and inclusion—making sure every Indian feels protected, understood, and empowered.”

Drawing on findings from the India Protection Quotient and the India Retirement Index, the discussion highlighted three major shifts in India’s insurance landscape: a move towards prioritising adequate cover, a narrowing gender gap as more women and young families become decision-makers, and the growing impact of digital tools in extending insurance to new geographies.

Bharosa Talks is more than just dialogue. As Talwar observed, “We’re seeing a shift—breadwinners in India are no longer defined by gender. Today, women and younger households are increasingly leading financial decisions.” That evolution shows up not only in the data but also in the grassroots work undertaken by Axis Max Life, from financial literacy drives in rural India to tailored insurance solutions for women and the LGBTQIA+ community.

“The movement is gaining momentum,” Talwar said. “It’s about turning insight into action and ensuring that every community, whether urban or rural, feels part of the story.”

To hear the full conversation and explore more insights, visit OutlookMoney.com and watch the complete webinar.

Disclaimer: This webinar coverage has been prepared in collaboration with Axis Max Life Insurance Limited. The views presented are those of the speakers and do not necessarily reflect those of Outlook Money. The discussion pertains to insurance, which is a subject matter of solicitation. Kindly review all scheme-specific documents, terms and conditions, exclusions, and limitations carefully before making any decision.