"Smart beta is essentially selection of the Securities based on certain factors it could be price factors technical factors or quantitative fundamental factors now in India generally the popular ones are rather volatility low vol is the one which is for meant for conservative investors on the other hand momentum is meant for aggressive investors." Chintan Haria, Principal Investment Strategy at ICICI Prudential AMC, explained about the Smart Beta ETFs. He further explained the classification of these securities as low vol and momentum. He said, "We've basically felt that almost 99 per cent of Indians are in the moderate risk category, because India has done so well in the last 10 years."