Changing Traditional Trend of Buying Gold
Gold buyers in urban areas, or young investors usually go for digital gold over physical gold, thus combining tradition with convenience.
Changing Trend In Gold Buying - From Physical To Digital
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New trend
Traditional V/S Digital
The new generation is attracted to digital gold in the form of ETFs and SGBs due to its lack of live pricing and storage fees, and its affordable entry point.
Online Gold Buying
Online platforms and apps are revolutionising the gold buying process during festivals by offering convenience, competitive pricing, and various payment options. These digital platforms make it quicker, safer, and more accessible for consumers to invest without visiting physical stores.
Gold’s Rising Price Vs Purchasing Pattern
The traditional ways of buying gold has taken a backseat because of price, and digital platforms, the latter also offering micro investment options.
Diversification Beyond Gold
Gold is gaining interest as an asset class because of its diversification, with advisors recommending systematic investment plans in gold ETFs, as they offer a secure way to invest in gold, besides offering liquidity, and benefits of digital storage
SGBs
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