Investment fraud is the most deceptive type of financial crime, depending significantly on social engineering techniques to trick individuals into losing their money. Con artists pretend to be money experts, forge endorsements, or even create false videos of influencers in a bid to be believed. They promise high returns and exclusive deals and then disappear after taking money from people. With technology evolving, so do scams, and therefore awareness is the best protection. The National Payments Corporation of India (NPCI) has asked individuals to be cautious and verify before investing. The following are some of the most common investment scams and how to avoid them.