A friend of mine recently asked me for help with his financial portfolio—he already invests in some mutual funds and wanted to add some more “SIPs with growth potential”. The popularity of SIPs has perhaps outpaced that of even mutual funds, which came up with the idea in the first place. That, of course, leads to the complication of mis-selling, where any product that can be paid for using regular instalments is sold as an SIP. But that’s a story for another time.