Trump Media Plans To Introduce New Cryptocurrency Token For Shareholders

Trump Media and Technology Group, the parent company of Truth Social, in which the family of US President Donald Trump holds a majority stake, plans to launch a cryptocurrency for its shareholders. The move marks the company’s continued expansion into digital assets.

Key Details of Trump Media’s New Crypto Token

The token will be offered to shareholders through a collaboration with crypto exchange Crypto.com and is expected to run on the Cronos Blockchain. Each shareholder will receive one token for every share they own. US President Donald Trump holds a 41 percent stake in the company, according to Bloomberg.

This new digital asset joins several other cryptocurrencies associated with Trump. The Trump family-backed decentralised finance project, World Liberty Financial, is a decentralised finance (DeFi) project with ties to the Trump family, with its WLFI token and USD1 Stablecoin. At the beginning of 2025, Trump also launched his own TRUMP memecoin, along with a similar coin promoted by his wife Melania Trump.

Since reaching its peak of $75.35 on January 19, 2025, the TRUMP memecoin has plummeted to $4.91, a fall of 93.48 per cent. The MELANIA memecoin also saw a steep drop, from $13.73 on January 20, 2025, to $0.1172, down 99.14 percent, according to CoinMarketCap.

After Trump’s return to the White House in January 2025, the crypto sector has experienced regulatory updates, including new legislation passed last summer and a pause or withdrawal of certain enforcement actions against crypto firms.

Trump Media CEO Devin Nunes told Bloomberg: “We look forward to utilising Crypto.com’s Blockchain technology to implement this first-of-its-kind token distribution, reward Trump Media shareholders, and promote fair and transparent markets.”

The token is also in line with Trump Media’s larger business plans, which includes establishing wagering markets, delivering financial goods, stockpiling other cryptocurrencies and pursuing nuclear fusion.

Trump Media added that coin holders can receive additional perks or discounts tied to its products. However, the tokens do not give them ownership of DJT shares and cannot be exchanged for cash.