The scales, in fact, could easily get tilted in LIC’s favour because another important yardstick, the value of new business (VNB) margin, is set to increase further. “Its (LIC’s) VNB margins have already moved from 2.8 per cent to 9.9 per cent and will reach 12.3 per cent once surplus distribution fully equates to (that of) private players (10 per cent). Its non-par margins (gross) are 83 per cent versus 11 per cent for par products, and despite contributing only 4 per cent of the APE (annualised premium equivalent), non-par accounts for one-third of VNB,” states a recent report by Credit Suisse India. Hence, LIC believes a shift in focus to non-par can significantly raise its profitability—a 10 per cent shift in the APE mix from par to non-par can push up VNB margins to 20 per cent, the report added. “However, even post margin uptick, VNB to embedded value for LIC is lower, at 1 per cent, versus 5.5-7.5 per cent for private players,” states the report.