Shares of FMCG companies gained amid increased uncertainty ahead of the July 9 trade tariff deadline. Generally, FMCG stocks are seen as a defensive bet, this is likely to have spurred investor interest in the space amid growing uncertainty and volatility ahead of the July 9 deadline. Additionally, the FMCG sector is India-focused, wherein despite having export businesses, a large chunk of sales still come from Indian consumers. Additionally, the perception of FMCG stocks being a defensive bet also comes due to the fact that select FMCG goods are essential in nature, meaning their demand doesn’t decrease during overall economic turbulence.