1 kg Gold Can Buy a Land Rover? Harsh Goenka Shares Gold to Car Price Comparison

Gold prices have surged recently, drawing widespread attention from investors, businesses, and ordinary citizens alike. The rise shows the importance of gold as a valuable and trusted asset in the market.

As of the morning session on October 14, 2025, the Indian Bullion and Jewellers Association (IBJA) has listed the indicative retail selling rates for gold jewellery at Rs 1,256.8 per gram for 24-karat (999) fine gold and Rs 1,226.7 per gram for 22-karat gold.

As of the latest trading session, the MCX spot price of gold stands at Rs 1,24,945 per 10 grams.

MCX Gold Hits Record Levels in 2025

The MCX gold price has marked several historic milestones in 2025. It first surpassed Rs 80,000 per 10 grams on January 24. On April 1, it surpassed Rs 90,000. A major landmark was achieved on July 23, when gold prices crossed Rs 1,00,000 per 10 grams for the first time, signaling a significant milestone for investors and the market alike. With prices surpassing Rs 1,10,000 on September 16 and crossed Rs 1,20,000 on October 8, 2025, the momentum persisted by indicating an impressive gold market trajectory.

The surge in pricing attracted a lot of attention. Harsh Goenka the chairman of RPG Enterprises, recently pointed out on X (formerly twitter) how the value of gold has increased over the years by comparing one kilogram of gold to cars.

1 kg Gold Can Buy You a Land Rover Today

According to his post, the value of 1 kg of gold has grown remarkably over the decades. He said that in 1990, 1 kg of gold could buy a Maruti 800. By 2000, it was worth a Maruti Esteem. In 2005, it matched the price of a Toyota Innova, and by 2010, a Toyota Fortuner. In 2019, it equaled a BMW. In 2025, 1 kg of gold can buy you a Land Rover.

He concluded with a forward-looking perspective, saying, “Lesson: Keep the 1 kg of gold. In 2030, it may be equivalent to a Rolls Royce, and in 2040, a private jet.” He advised investors to hold gold as a long-term investment.

The post is attracting wide attention from people. One user commented that gold doesn’t just hold value, it quietly outruns inflation, currencies, and hype, adding that the real flex is patience. Another user remarked, “The way euphoria is going on in gold, it can equal back to a BMW. In the market, any story that is known to all and visible everywhere is actually not a story anymore. Hopefully, in the gold party, people are dancing near the exit gate.”