As personal loan interest rates in India vary between 11 per cent to 24 per cent, and credit card annual percentage rates typically range from 30 per cent to 53 per cent, access to affordable finance for side enterprises or small businesses remains a great issue. As it happens, the Indian public, as a whole, holds more than 25,000 tonnes of gold, according to the World Gold Council, and is thus the world's biggest private holder of the metal. That vast source of funds, stored away and idle in most instances, is increasingly being viewed as a viable source of funding.