Ask any Indian family what their favourite and safest investment asset is and the answer most probably would be ‘Gold’. This asset is passed down as heirloom jewellery, tucked away in lockers as coins and bars, or traded in digital form. But why exactly is gold such a popular choice? And more importantly, as someone looking to add this precious metal to their investment portfolio, how can you add it to your portfolio in a way that aligns with your financial goals? Let’s understand this in detail.