Post-Covid, fund houses have been on a new fund offer (NFO) launch spree in the name of innovation. Sample this: between 2021 and 2024, around 750 NFOs were launched. In 2024 alone, the mutual fund (MF) industry made history by launching 248 NFOs in a single year, the highest ever in its history, according to data from the Association of Mutual Funds in India (Amfi).