Admitting the increasing popularity of paper gold, Astha Jain, Senior Research Analyst, Hem Securities, says ETFs and paper gold have became more attractive due to financialisation of savings. “Gold used to be an attractive tool for investment 10 years back. But with financialisation of household savings, money has got diverted to tools like mutual funds and ETFs,” she says. Gold is perceived as the safest means of investment during a geo-political turmoil. “With globalisation and political tension decreasing significantly, the appeal to keep gold as an alternative asset class has reduced,” Jain further adds. Technically investment cycle for any metal is 10 years and then for the next 20 years, their substitutes come in. “Between 2000 and 2010, gold and silver had touched their all-time highs. I don’t expect it to go higher in the next five years at least,” she asserts. Whereas demand for ETFs and bonds have increased as those are much more systematic. Jain says, “Today, gold is worn only during marriages. That too, the demands are not much high.”