Founded in 2016, Wakefit has become one of the fastest-growing organised companies in India’s home and furnishings segment. The firm surpassed Rs 1,000 crore in total income as of March 31, 2024. It offers mattresses, furniture, and furnishings through its own website and COCO (company-owned, company-operated) stores, as well as external platforms like e-commerce sites and multi-brand outlets. The company operates on a full-stack model, handling everything from product design and manufacturing to delivery and after sales support. The company posted operating revenue of Rs 986.3 crore in FY24 and Rs 971 crore for the nine months ending December 2024.