The investment process is research-intensive and relies heavily on a bottom up approach. Only companies with durable competitive advantages versus peers, sustainable business models, strong entry barriers, able management teams, and good corporate governance standards are included in the coverage list. This is followed by quantitative analysis in which analysts gauge firms using a combination of discount cash flow models and quantitative parameters relevant to the sector. Analysts create sector-based model portfolios, which the research head then combines to create market-cap-based portfolios. Lakshmikanth Reddy uses these model portfolios as his initial reference point. He invests in stocks he thinks have good earnings growth potential. He plies a style-agnostic approach. He would not shy away from investing in beaten-up growth stories and out-of-favour companies that face near-term headwinds but are fundamentally sound. At the same time, he wouldn’t mind paying a premium for a company offering robust growth prospect. The managers invest in stocks with a long-term horizon. Taking cash calls is not a part of the strategy.