CCPA Asks E-Commerce Platforms To Self-Audit For Dark Patterns

The Central Consumer Protection Authority (CCPA) has issued an advisory to all e-commerce platforms, urging them to take necessary steps to eliminate deceptive and unfair trade practices commonly referred to as dark patterns.

Dark patterns are design techniques that internet platforms deliberately employ to manipulate or sway users into choices that prefer the platform at the expense of the user. These tactics damage consumer trust and create unfair practices in digital markets.

According to the release, all e-commerce platforms have been advised to conduct self-audits within three months of the advisory to identify and remove any dark patterns on their sites. Following the audits, platforms are asked to submit self-declarations stating that their interfaces are free of manipulative designs. These initiatives are intended to promote a fair digital economy and build confidence between customers and online retailers.

The CCPA also highlighted in the release that notices have already been issued to some platforms found violating the Guidelines for Prevention and Regulation of Dark Patterns. While no specific companies were named, the authority continues to monitor compliance closely and has warned all platforms to avoid deceptive design practices that mislead or manipulate consumers.

To reinforce oversight, the Department of Consumer Affairs has set up a Joint Working Group (JWG) made up of representatives from various ministries, regulators, consumer organizations, and legal experts. According to the release, this group identifies violations, reports regularly to the department, and suggests consumer awareness programs.

The government’s broader strategy to protect consumers online includes the Guidelines for Prevention and Regulation of Dark Patterns, notified in 2023. These guidelines define 13 specific dark patterns, including false urgency, basket sneaking, confirm shaming, forced action, subscription traps, interface interference, bait and switch, drip pricing, disguised advertisements, nagging, trick wording, SaaS billing and rogue malware.

By encouraging e-commerce platforms to analyze and alter their design processes, the government hopes to enhance openness, fairness, and consumer empowerment in the digital economy.