Person X, aged 31, was in good shape with a well-paying job but without any health insurance in his folio. When a friend suggested he get a personal or family health insurance policy, he shrugged it off saying, ‘I am too young to worry about all that.” A year later, X was diagnosed with early-stage Type 2 diabetes and borderline hypertension during a routine health check-up. That’s when he finally decided to apply for personal health coverage. But he was shocked to find that insurers were either charging him significantly higher premiums, offering limited coverage, or outright rejecting his application.