Suppose the online price of a product is Rs 4500 after discounting 10 per cent. If you intend to purchase the product under the zero cost EMI plan, you will pay EMIs on the product’s actual price of Rs 5000. Therefore, the discount available on the product is foregone.
Under the second option, if the product costs Rs 5000, interest applicable on EMI (for example, Rs 1000@20 per cent for 12 months) for the entire tenure is added to the product’s price. Therefore, you end up paying Rs 6000 in 12 equated monthly instalments of Rs 500.
Under another option, the lender charges you no interest on the amount borrowed but absorbs the entire interest by levying a processing fee upfront.