With Budget 2025 just around the corner, the life insurance sector is eagerly looking forward to some tangible initiatives that can help the sector reach more customers. This is the need of the hour, given how insurance penetration in the country has slipped to 3.7 per cent in the 2023-24 financial year, down from 4 per cent in the previous year, according to the report by the Insurance Regulatory and Development Authority of India.