Santosh Agarwal, CFO and Executive Director of Alpha Corp Development Limited, says, “India’s housing sector is witnessing a decisive shift, with homebuyers increasingly favouring under-construction properties. This preference is being driven by flexible payment structures, access to modern amenities, and the potential for capital appreciation during the project lifecycle. While ready homes provide the comfort of immediate possession, their premium pricing limits choice. Under-construction projects, on the other hand, offer wider options, scope for customization, and stronger long-term value.”