Mutual Funds are slowly heading towards being one of the most loved asset classes in India. Be it the increasing investor awareness drives, the demographic advantage with increased purchasing power or both, investment in mutual fund industry is increasing every month. Just before the economic reforms, the industry’s (UTI) Asset under Management (AUM) was a modest Rs6700 crore. And, at the end of October 2018, the total AUM of the industry stood at Rs23.59 lakh crore. It is to be noted that around 11 per cent of registered PAN account holders and only two per cent of the total Indian population is investing in this asset class. So, the potential growth for this industry is still huge.