AMFI Launches 3 Initiatives To Boost Investing Ecosystem - Check Details

The Association of Mutual Funds in India (AMFI) has launched three initiatives with an aim to boost the investing ecosystem in India. The initiatives are focused on increasing accessibility, spreading financial literacy and making investment recovery easier.

The initiatives launched by the AMFI include Chhoti SIP or Sachetisation of Mutual Funds, Tarun Yojana, and MITRA - Mutual Fund Investment Tracing and Retrieval Assistant.

Madhabi Puri Buch the Chairperson of the Sebi, highlighted the need for financial inclusion and investor protection in fostering a resilient capital market.

“Investor participation is key to deepening and broadening India's financial markets. AMFI’s initiatives will not only encourage more individuals to start investing but will also provide essential tools to ensure transparency, security, and ease of access to mutual fund investments,” Buch said.

Here’s a look at key features of the 3 initiatives launched by AMFI:

Chhoti SIP or Sachetisation of Mutual Funds

The Chhoti SIP or sachet SIP launched by AMFI aims to make investing more accessible for all members of society. As a part of the initiative, a Rs 250 Systematic Investment Plan (SIP) has been launched to make mutual fund investing easy for first-time investors and members of underserved sections of society.

Tarun Yojana

The AMFI has launched an initiative aimed at increasing the spread of financial literacy. The ‘Tarun Yojana’ aims to integrate financial literacy into school curricula to impart the basic knowledge of investment principles to school students.

The AMFI mentioned in the release that the domestic mutual fund industry’s assets under management (AUM) have surpassed Rs 65 lakh crore. However a major portion of the population still doesn’t invest via the formal investment ecosystem because of a lack of awareness and other accessibility related constraints. 

MITRA Platform

The third initiative launched by the AMFI is the MITRA platform which seeks to enable investors and their legal heirs to identify and recover inactive or forgotten mutual fund holdings. The scheme is aimed at ensuring rightful asset ownership.

Navneet Munot the Chairman of AMFI said that the broader aim of the initiatives is to build a resilient and inclusive investment culture.

“By expanding retail participation, promoting financial literacy at an early stage, and providing investors with the necessary tools to navigate the financial landscape confidently, we aim to build a more resilient and inclusive investment culture,” Munot said.

Venkat Chalasani, Chief Executive, AMFI talked about the mutual fund industry’s contribution in building India’s financial landscape.

“The mutual fund industry has a pivotal role in shaping India’s financial landscape. Through these initiatives, AMFI aims to lower entry barriers, instill financial literacy at an early stage, and provide investors with mechanisms to track and retrieve their investments,” Chelasani said.