Meet Rohan, a 27-year-old IT professional in Bengaluru. Every weekend he orders food online, books cabs instead of taking the metro, and picks up gadgets during flash sales, just because the deal looks good. Each expense seems small at first, like ₹300 here or ₹800 there. But when he finally added it all up, his monthly impulse spending crossed ₹12,000, which works out to nearly ₹1.5 lakh in a year.