Speaking on the current flash point, experts said that, Q4FY19 numbers are the second straight quarter wherein the demand has been affected adversely. Also, in order to clear off inventories almost all auto companies and Original Equipment Manufacturers (OEMs) continued to offer higher incentives and discounts. But, unfortunately even such offers ended up having a jaundiced impact on the profitability. Thereafter, upholding weakness in sales volumes, several auto companies have already lowered their growth forecast for FY20. For example, the BSE stock prices of Tata Motors slid down by 45 per cent Y-o-Y as on July 10, 2019. The company has been the biggest loser in the markets due to several glitches both in its domestic and overseas businesses. Explaning the context, Jayant Manglik, President, Retail Distribution, Religare Broking said that, “the domestic business of Tata Motors was impacted due to the overall slowdown in the industry, revised axle load norms in CV space and liquidity crunch amongst NBFCs. The Jaguar Land Rover (JLR) business was adversely impacted due to poor financial performance and Brexit uncertainty.” Two-third of Tata Motors’ revenue comes from JLR and currently the company’s stock is trading nearly an all-time low, registering a negative earnings growth of 25 per cent for FY19.