A. Balasubramanian CEO, Aditya Birla Sun Life AMC and Former Chairman AMFI Since ‘Mutual Fund Sahi Hai’ Campaign Started, The Awareness Got Deeper

A. Balasubramanian, CEO, Aditya Birla Sun Life AMC and former chairman AMFI, feels the mutual fund industry is on the cusp of a big growth phase. Having seen the industry in its 25 years of existence, he feels that the biggest challenge was to make investors aware of its advantages. The ‘Mutual Fund Sahi Hai’ campaign, which started under his chairmanship, was a big milestone in bringing mutual funds to the masses. Going to the next level will be both challenging and interesting as the masses, especially from the hinterland will be part of it. Excerpts from an exclusive interview with Arindam Mukherjee   Being a part of the Indian mutual industry for over 25 years, you have been witnessed its stupendous growth. Tell us about this journey. It has been very interesting. We had to make a constant effort in creating the category of mutual funds among investors. We tried to...