27 November 2021

Bricks To Bytes

Meghna Maiti
Real estate is very much a brick-and-mortar business in India. But even this industry has moved to adopting technology, a process pushed forward in earnest by the pandemic. Proptech (the use of technology in real estate) is an upcoming field, with developers as well as large real estate consultants transitioning to tech tools in a big way. The government, too, has taken tentative steps in this direction. “Covid-19 has only accelerated the need to adopt technology in Indian real estate. This will not only help them reduce their overall operational costs but also in delivering projects much faster,” says Anuj Puri, chairman, Anarock Group, a real estate services company. The most significant impact of digitalisation has been on the home search and buying process, an aspect especially important in an era where work from home is the norm. The changes have been in two broad...
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