New Products Drive Revenue Growth

One of India’s leading consumer products companies, Marico posted an impressive show with it’s two-fold increase in consolidated net profit at Rs405 crore, which increased by 121 per cent YoY in its fourth quarter (Q4) FY2019. On the other hand, the revenue from operations grew by nine per cent YoY to Rs1,609 crore. Marico’s operating earnings before interest, tax, depreciation and amortization (EBITDA) and net profit for the FY 2019 increased 13 per cent and 14 per cent respectively.  With that the management is confident to deliver eight per cent to 10 per cent volume growth and a topline growth of 13-15 per cent over the medium term. As the company had invested extensively on new products during the year, the advertising and sales promotion spends, at 9.5 per cent of sales in Q4FY2019, was up by 29 per cent YoY. Further, Marico is focused towards brand building...