NJ GROUP: Built On Trust – Scaling New Heights!

Jignesh Desai (L) and Neeraj Choksi (R) Co-Founders at NJ Group, talk about the company’s foray into the mutual funds business and the future of the mutual funds industry. NJ Group started its journey in 1994 as a distribution business but has come a long way now. In October 2021, it also launched its maiden new fund offer, NJ Balanced Advantage Fund. Neeraj Choksi and Jignesh Desai, Co-Founders at NJ Group, talk about the company’s foray into the mutual funds business, their journey so far, the role of rules-based investing and the future of the mutual funds industry. Q:  Could you please let us know about your journey till date. Can you also share the scale you have achieved in terms of numbers? We (Neeraj Choksi and Jignesh Desai) were roommates during our student days. Despite having family businesses, we wanted to do something of our own. We started in 1994 as...