Sketching The Blueprint

When Prime Minister Modi addressed the nation to kick-start Atmanirbhar Bharat Abhiyaan (self-reliant India campaign), during COVID, for the domestic production of Personal Protective Equipment (PPE), he was taking his 2014 ‘Make in India’ flagship campaign a step further - devised to transform India into a global design and manufacturing hub. The ‘design’ domain that is central to this campaign of boosting domestic manufacturing is - industrial design – the professional practice of planning products, devices, objects, and services. With the government’s focus on manufacturing, industrial designers are much in demand as firms are increasingly eager to innovate to remain competitive. Today, industrial designers form a part of a multidisciplinary team made up of strategists, engineers, User Interface (UI) designers, User Experience (UX) designers,...