Tata Motors’ Range Of Trucks: Gearing Up For A Safer Era Of Mobility

Spanning over five million kilometres, Indian roads comprise one of the largest transportation networks in the world, carrying 90% of India’s passenger traffic and 60% of its goods. Heavy-duty segments, logistics and construction, form their backbone. Enabling safe and smooth transit of people and the materials functioning within these segments, comprise pivotal concerns for an industry pioneer like Tata Motors. The 2020 report of the Ministry of Roads, Transportation and Highways point to the grave threat posed by accidents. In 2020 alone, India recorded over 3.6 lakh road accidents, claiming nearly 1.3 lakh lives. The journey towards expanding on-road safety, guided by the Indian government’s “4-Es” strategy, entails exerting emphasis on 4 core areas, namely Education, Engineering (of both roads and vehicles), Enforcement and Emergency care. As India’s...