Bluestone Jewellery and Lifestyle IPO: Key Things To Know About Jewellery Maker's Public Issue

BlueStone Jewellery IPO is scheduled to open for bidding on August 11. The bidding window for the jewellery maker's public issue is set to close on August 14. Here's a look at five key things to know about Bluestone Jewellery and Lifestyle IPO on the basis of the company's RHP:

Bluestone Jewellery and Lifestyle IPO: Issue Size and Price Band

Bluestone Jewellery and Lifestyle seeks to raise Rs 1,540.65 crore through its public issue. The company's public issue comprises a fresh issuance of 1.59 crore shares amounting to Rs 820 crore and an offer for sale of 1.39 crore shares amounting to Rs 720.65 crore.

Bluestone Jewellery and Lifestyle IPO: Allotment and Listing Date

Bluestone Jewellery IPO subscription window will remain open from August 11 to August 13, 2025. The share allotment status of BlueStone Jewellery IPO is likely to be decided on August 14. Shares of the jewellery maker will make their D-street debut on August 19.

BlueStone Jewellery IPO: Price Band and Minimum Investment

BlueStone Jewellery IPO price band has been fixed at Rs 492 to Rs 517 per share. The minimum lot size for retail investors to apply for Bluestone Jewellery IPO is 29 shares, the minimum amount required to apply for the issue is Rs 14,993.

Small Non-Institutional Investors (SNIIs) can apply for the issue by bidding for a minimum of  14 lots or 406 shares which translates to an investment of Rs 2,09,902. Big Non-Institutional Investors can apply for the issue by bidding for 67 lots or 1,943 shares  amounting to Rs 10,04,531.

Bluestone Jewellery and Lifestyle IPO Reservation

Bluestone Jewellery and Lifestyle IPO includes a reservation of 75 per cent of the net offer size for Qualified Institutional Buyers (QIBs), 10 per cent of the offer size has been set aside for retail investors and the remaining 15 per cent of the net offer size has been reserved for Non-Institutional Investors (NII).

Bluestone Jewellery and Lifestyle: Business Model

Bluestone Jewellery and Lifestyle Ltd is a maker of diamond,  gold,  platinum  and  studded  jewellery. The company sells its products under the BlueStone brand name. The company sells its products through its app, website and physical stores spread across 12,600 pincodes in India.

Bluestone Jewellery and Lifestyle IPO: Financial Details

According to Bluestone Jewellery and Lifestyle's RHP the company's total revenue from operations for the fiscal ended March 31, 2025 grew by over 40 per cent to Rs 1830.04 crore compared to Rs 1303.49 crore at the end of the preceding fiscal. Bluestone Jewellery and Lifestyle's net loss for FY 2024-25 stood at Rs 221.84 crore compared to a net loss of  Rs 142.24 crore in FY 2023-24. The EBITDA of the company increased by nearly 38 per cent to Rs 73.16 crore in FY25 compared to Rs 53.05 crore in the preceding fiscal.

Bluestone Jewellery and Lifestyle: Key Competitors

The company mentioned in its RHP that its key competitors include CaratLane Trading Private Limited, Kalyan Jewellers India Limited, Senco Gold Limited, Titan Limited (Tanishq), PC Jeweller Limited, and Thangamayil Jewellery Limited.

Bluestone Jewellery and Lifestyle IPO: Strengths and Risks

Here's a look at some of the key strengths of Bluestone Jewellery and Lifestyle according to the company's RHP:

• Bluestone Jewellery and Lifestyle claims it is the second largest digital-first jewellery brand in India which offers an omni-channel retail experience.

• The company has an in-house technology architecture which helps it drive end-to-end business operations.

• Bluestone Jewellery and Lifestyle claims it has a differentiated approach to product and design, which helps it in differentiating its products.

• The company also claims to benefit from its pan-India presence across Tier-I, Tier-II and Tier-III cities.

Here's a look at some of the key risks related to Bluestone Jewellery and Lifestyle's business according to the company's RHP:

• The company disclosed in its RHP that it hasn't generated any profits since its inception. 

• Bluestone Jewellery and Lifestyle added that it purchases and manufactures its inventory in anticipation of sales. Failure to manage its inventory effectively can adversely affect its operations.

• The company added that the seasonality of its business also affects its quarterly results and places an increased strain on our operations.

• Bluestone Jewellery and Lifestyle disclosed that it is dependent on third-party transportation providers for delivery of raw materials and its finished products.

Bluestone Jewellery and Lifestyle IPO: Objective

Bluestone Jewellery and Lifestyle plans to use the money raised via the public issue for funding its working capital requirements and for funding general corporate purposes.