Gold Buying Guide for Dhanteras 2025: Smart Investment Tips for a Prosperous Future

Dhanteras 2025 Date: Excitement fills the air ahead of the commencement of the Diwali celebration across India. The occasion of Dhanteras signals the beginning of the five-day festival of Diwali. India is gearing up to celebrate Dhanteras on October 18, 2025.

The celebratory period is believed to be auspicious for investing in gold and other precious metals. Buying gold on Dhanteras is traditionally believed to invite wealth and prosperity. Yet, during the rally in gold prices, it should be considered as both a tradition and an investment. By investing in gold wisely, buyers can make their festive buying a strategic addition to their investment portfolio.

Understanding The Gold Market

Before buyers head out into the market for their festive gold purchase, they should consider tracking gold prices and be mindful of the steep increase in the price of the yellow metal in 2025. By being aware of the sharp hike in gold prices, customers can align their needs accordingly and budget for their purchases effectively. While it is impossible to forecast the exact price for gold on Dhanteras day, knowing the price trend can assist you. Gold price trends can be viewed from credible news websites. As of October 12, the price of one gram of 24 karat gold is Rs 12,50. On the other hand, the price of 22 karat gold is Rs 11,465 per gram, and the price of 18 karat gold is Rs 9,381 per gram.

Decoding the Purity

To make the most of their investment in Dhanteras, gold buyers can consider purchasing gold with higher purity. However, due to the fragility of pure gold, buyers often opt for 22 karat gold or lower purity levels wherein the jeweller adds other metals to enhance the durability of the gold. Thus, investment in 24 karat gold can be considered for buyers who wish to purchase gold coins and bars instead of jewellery. Buyers should always check for the Bureau of Indian Standards (BIS) hallmark before purchasing gold jewellery, coins and bars.

Understand the Buy-Back Policy

Buyers who wish to purchase gold jewellery for the purpose of investment this Dhanteras should look beyond discounts and also consider the jeweller's buy-back or exchange policy. Buying gold jewellery with a fair and transparent policy can help you secure a fair value for your investment. Buyers should ask for this policy in writing on the invoice at the time of making the purchase.

Lock in the Price

Volatility is high, especially given the macroeconomic context of US President Donald Trump's announcement regarding tariffs on China and the lack of clarity regarding US-India trade negotiations. These factors tend to influence the price of gold as the demand for safe-haven assets peaks. Buyers who monitor gold prices can select the day on which they feel that the price is fair and can choose and pay for their preferred gold purchase ahead of Dhanteras. Buyers can lock in the price at which they wish to purchase the gold by paying a token amount to lock in the rate for a specific quantity.

Focus On Low-Making Charges

Investment-focused gold buyers should focus on gold objects that have relatively lower making charges. Jewellery typically has higher making charges than gold coins and gold bars. Making charges add to the overall cost of your purchase. Buyers who insist on buying jewellery should focus on purchasing jewellery only after comparing the making charges across multiple jewellers to make the most of their investment. Often jewellers offer festive discounts which may include a reduced making fee.

Buying Certified Pre-Owned Gold

Some jewellers offer buyers the option to buy certified pre-owned gold jewellery. This option becomes significant amid the steep rise in gold prices. Typically, pre-owned jewellery is cheaper than made-to-order jewellery as the making charges are negligible or non-existent. This, in turn, allows gold buyers to acquire more grams of gold without extending their budget.

Rethinking Traditions

Gold buyers can also consider rethinking their purchase in tradition by purchasing gold digitally at the time (muhurat). Buyers can consider doing so by investing in Gold ETFs (Exchange Traded Funds) and digital gold. While gold ETFs can be invested in via your demat account, digital gold can be purchased through fintech apps.