Summary of this article
Trump family's crypto ventures redefine traditional business income sources.
World Liberty Financial drives majority of 2025 Trump Organization revenue.
Global investments boost Trump-linked digital asset expansion worldwide.
The Trump family's growing interest in the digital currency has significantly changed their business profile. Sons of Donald Trump, Eric and Donald Trump Jr., have been driving the family's growing involvement in digital assets through ventures such as World Liberty Financial, which have generated significant revenue this year."
The Trump Organization reported a sharp increase in revenue in the first half of 2025, primarily due to cryptocurrency ventures. According to a Reuters analysis, the company's total income rose to about $864 million, up from $51 million a year earlier. Of this, roughly $802 million, more than 90 per cent, came from the family's crypto-related businesses, including sales of World Liberty tokens and a Trump-branded meme coin, $TRUMP.
In May of this year, Eric Trump was in Dubai, meeting with Chinese businessman Guren Bobby Zhou at a cryptocurrency conference. According to a person familiar with the meeting, Eric spoke about the inefficiencies of traditional banking and promoted World Liberty Financial, or WLFI, as the future of finance in America. He encouraged Zhou's associates to invest at least $20 million in WLFI governance tokens.
On June 26, a United Arab Emirates-based entity, Aqua1 Foundation, announced a $100 million purchase of WLFI tokens, marking the largest known single investment in the venture.
Zhou, who is under investigation in the United Kingdom for alleged money laundering, was later identified as a co-founder of Aqua1 through a related company, Aqua Labs Investment LLC. In a statement, Aqua Labs described the purchase as part of its focus on regulated and scalable digital asset ecosystems.
The Dubai meeting was part of a wider investment roadshow led by Eric and Donald Trump Jr., who traveled across Europe, Asia, and the Middle East to attract foreign investors to Trump-linked cryptocurrency projects. Their efforts coincided with a dramatic expansion of the Trump Organization's income.
Much of the income was driven by World Liberty Financial, which markets the WLFI tokens. Reuters reported that more than half of the crypto revenue, around $463 million, came from token sales alone, with Aqua1 contributing up to $75 million.
The Trumps traditional businesses, including golf clubs and resorts worth $33 million and real estate licensing deals worth $23 million, generated only about $56 million combined during the same period.
Carter Davis, assistant professor of finance at The Ohio State University, described the change as a major shift for the Trump Organization, noting that even conservative estimates showed a significant portion of its income now tied to cryptocurrency ventures.
The surge in cryptocurrency ventures marks a significant shift in the Trump Organization's sources of income in 2025.
