Summary of this article
Life insurers commission expense ratio rose to 6.86 per cent in FY25
Private insurers commission ratio jumped to 8.94 per cent, LIC eased to 5.18 per cent
Higher commissions reflect agent-driven sales push amid competitive life insurance market
Rising distribution costs may affect pricing, profitability, and future insurer growth strategy
Life insurance policies offered by Indian insurers are seeing fresh interest from non-resident Indians (NRIs), especially those working in Gulf countries, as the rupee’s exchange-rate equation, comparatively manageable premiums, and continued financial links with India influence buying choices, according to a recent report by Khaleej Times. Insurers say enquiries from overseas Indians have been picking up steadily, though not sharply, pointing to a gradual shift rather than a sudden surge.
Currency Advantage Is A Clear Draw
For many expatriates earning in dirhams or dollars, premiums quoted in rupees tend to look manageable after conversion. The exchange-rate play does not make every Indian policy cheaper, but in many cases, the effective cost works out lower than comparable insurance overseas.
Insurance executives say policies in foreign markets often carry higher price tags because of operating costs, regulatory frameworks, and, in some cases, healthcare-linked pricing assumptions. Against that backdrop, Indian policies can appear reasonably priced, particularly for those seeking straightforward protection cover.
Family considerations also come into play. Many overseas Indians continue to have financial responsibilities back home, whether it is supporting family, holding property, or keeping the option of returning open. In such cases, having insurance in India can make formalities and eventual claim settlement a bit easier to handle.
Easier Processes Encouraging Buyers
A few years ago, buying insurance from India while living abroad could involve tedious paperwork and coordination. Much of that friction has eased. Handling a policy from abroad is not as cumbersome as it used to be. Much of the paperwork can now be done online, service requests are handled remotely, and paying premiums from overseas has become more straightforward than before.
Insurers, too, seem to be paying closer attention to overseas Indians. Many have set up dedicated NRI desks, adjusted communication for this segment, and, in some cases, shaped products keeping foreign-income earners in mind. Developments such as Gift City have also made foreign-currency transactions somewhat smoother.
There is also a gradual shift in mindset. Among expatriates, insurance discussions are increasingly centred on financial protection and family security, rather than being driven mainly by tax breaks or investment returns.
Protection Back In Focus
Industry observers say there has been a noticeable change in mindset. Earlier, insurance bought in India often doubled as a savings instrument. Now, the emphasis seems to be shifting back toward financial protection, ensuring dependents remain secure, and liabilities are covered.
Economic uncertainty and health-related concerns over recent years appear to have reinforced that thinking. Many NRIs are reassessing their financial preparedness, particularly when their families continue to live in India.
If currency conditions remain supportive and insurers maintain easy digital access, interest from overseas Indians is expected to hold steady. For many NRIs juggling financial commitments across countries, Indian insurance policies are gradually becoming a practical part of long-term financial planning rather than an occasional add-on.













